Sainbury’s juices to feature innovative windows

By | August 27, 2011

Sainsbury's fruit juice cartons will soon feature new transparent panels to let you track your fruit intake.

The sixteen own brand juices will have four clear windows in the side of the carton to indicate each 200ml measure of juice - the standard measurement for one of the recommended "five-a-day".

“We’ve launched this new packaging to make it easier for customers to measure one of their five-a-day and lead a healthier lifestyle,” Sainsbury’s juice buyer Louise Wilkinson told thegrocer.co.uk

 

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